IPB University Professor Introduces 10P Marketing Evolution for Sustainable MSME Downstreaming
M4st3rbirkom
Marketing plays an important role in the downstream process. Along with its development, marketing orientation does not only stop at providing products (goods) or services (services), but also develops to form and maintain sustainable relationships (relationships). Along the way, the marketing concept has evolved from …
Professor of IPB university Develops Subsurface Irrigation to Increase Water Efficiency
Professor of the Faculty of Agricultural Technology at IPB University, Prof Satyanto Krido Saptomo, developed subsurface irrigation technology as an efficient and sustainable solution for agriculture in Indonesia. This technology is claimed to be able to increase water use efficiency while boosting crop productivity. In …
Professor of IPB University’s Faculty of Agriculture: Ginger Emprit, the Spicy Little One for Herbal Industry
Behind its tiny form, emprit ginger (Zingiber officinale var. amarum) holds great potential for the development of the traditional medicine industry in Indonesia. The ginger variety, known for its small but spicy rhizome, has attracted the attention of academics and the herbal industry. Professor of …
